One of my tasks for Tech Nation has been to create an illustration style that works for the varied types of audiences and content. I created this blog header featuring Dame Steve Shirley as part of a series on influential women in the tech industry.
The style of illustration was inspired by the new branding, which works primarily with flat colours but with simple layers of shading and minimal texture. I integrated the brand style using coloured screen tones, to give texture and a branded feeling without looking corporate – which may have impacted the share-ability of the blog.
The piece was received really positively on social media and internally.